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Lake Tahoe is a world-class destination and there are a few agencies in the region working to attract visitors. The names of the agencies can sound familiar and it gets confusing as they each have different goals. Also, people want to know the difference between them. Lake Tahoe From Space © Agencies Promoting Travel to South Lake Tahoe, North Lake Tahoe, and Reno The main agencies are: Lake Tahoe Visitors Authority using the brand name Tahoe South and is responsible for promoting and selling lodging on the south shore of Lake Tahoe; North Lake Tahoe Resort Association or Tahoe North which promotes the north shore of Lake Tahoe; and Reno-Sparks Convention Visitors Authority also known as Reno Tahoe which promotes Reno and their accommodations. The jurisdiction of each agency is the main difference. South Lake Tahoe, also called Tahoe South South Lake Tahoe and North Lake Tahoe are comprised of small cities and towns located in California and Nevada. The south shore includes South Lake Tahoe, Meyers, Stateline, Zephyr Cove, Glenbrook, Emerald Bay, and the Markleeville and Kirkwood areas.